PROJECT ROLE

Creative Director
UX lead
Photography Direction
 

DELIVERABLES

Brand Strategy
Content Strategy
Copywriting
User Experience
Design
Video Production
Digital Campaign

Tulalip Today

Tulalip tribes / Looking forward giving back campaign

Looking Forward, Giving Back – the theme of the Tulalip Tribes’ image campaign. Over the last decade the Tribes have come to be known for their business successes. With a thriving casino enterprise, Quil Ceda Village and Seattle Premium Outlets,  the good work, partnerships, and culture the Tribes represent are often overlooked. This campaign site is home to four television spots and rich media and content related to four key topics – culture, innovation, stewardship and community. We developed a beautiful framework that tells and important story about the Tribes and showcase their efforts in the region. The site saw over 50,o00 unique visitors in its first month and was accompanied by television, radio and digital marketing efforts resulting in major gains in public opinion and overall approval of the tribes and their efforts.

 
 
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lightweight, rich & responsive design

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Digital ads

The image ads and website were promoted through a targeted digital campaign featuring display, adwords and facebook. 

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Landing, news & content page screenshots

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Results

 

Post campaign polling showed a 10-18% increases in favorability toward the Tulalip Tribes. The campaign was also successful in developing positive perceptions of the tribe in key areas such as stewardship, economic impact and city and state partnerships. On average positive perception amongst our target audience increased by 40% through the efforts of a 3 month campaign. 

 

Image ads were viewed an average of 5 times by 6.6. million individuals

812,636 people reached on social media – nearly 25 percent of Puget Sound population

Image ads were viewed nearly 2 million times through digital channels

Digital media ads were seen nearly 35 million times – Display saw a click through rate of 3x average Social media ads click rate was 80 percent higher than average