PROJECT ROLE
Creative Director
UX lead
Photography Direction
DELIVERABLES
Brand Strategy
Content Strategy
Copywriting
User Experience
Design
Video Production
Digital Campaign
Tulalip Today
Tulalip tribes / Looking forward giving back campaign
Looking Forward, Giving Back – the theme of the Tulalip Tribes’ image campaign. Over the last decade the Tribes have come to be known for their business successes. With a thriving casino enterprise, Quil Ceda Village and Seattle Premium Outlets, the good work, partnerships, and culture the Tribes represent are often overlooked. This campaign site is home to four television spots and rich media and content related to four key topics – culture, innovation, stewardship and community. We developed a beautiful framework that tells and important story about the Tribes and showcase their efforts in the region. The site saw over 50,o00 unique visitors in its first month and was accompanied by television, radio and digital marketing efforts resulting in major gains in public opinion and overall approval of the tribes and their efforts.