Branding & Packaging

Davinci gourmet / kerry food groups

Early in my career I worked with Davinci Gourmet to develop a new logo and rebrand their products as premium syrups in the midst of the gourmet coffee boom. The updated identity was extended across product lines, marketing channels and materials. The transformation enabled DaVinci Gourmet to market their syrups and other premium products in a competitive marketplace. J.Logan served as the agency of record for DaVinci and number of other brands in the Kerry Food Group family including Oregon Chai, Oscars and Jet Tea – each of which we rebranded.